I love your tag line. It is something I would remember. Now I am being forthright in my next comments...because I believe in sharing knowledge...from my training in Speech Communications (we studied its use in rhetoric and marketing etc.) Your tagline works well because it uses alliteration and consonance which are sounds "house on the highway". Really cool. It gives a memory clue to your location. I would keep this tag line! Alliteration is the most powerful form of product identification. You remember "CoCoo for CoCo Puffs" cereal? Same idea. Your stamp art of the trunks are cute, but...I would try to get a logo that reflects your tagline, rather than changing the tagline. It is the strongest element at this time. A quaint farmhouse or a scribble of a dirt road leading to a ranch...something that connects it to the tagline. Even your own sketch simply done. I think the old traveling suitcases just take too much of a stretch in thinking to make a connection. A logo and tagline can be your strongest form of communication when they build on each other. I am delighted you are doing this and it will come together in a big way, because you already are doing the work from a place of fun and enjoyment. Those are keys to success. Best to you! I really love the tagline! Annie
"The turnings of life seldom show a sign-post; or rather, though the sign is always there, it is usually placed some distance back, like the notices that give warning of a bad hill or a level railway-crossing." Edith Wharton, 1913 from 'The Custom of the Country'.
"It's only when we truly know and understand that we have a limited time on earth- and that we have no way of knowing when our time is up- that we will begin to live each day to the fullest, as if it was the only one we had." Elisabeth Kurler-Ross
Our tag line
Posted - Jul 13 2012 : 08:35:16 AM
