News & Awards

MaryJane in Time Magazine

MaryJane is mentioned in the special 2004 Style & Design issue of Time Magazine: Who Will Be The Next Domestic Diva? (read the online article)

The crop of contenders that has sprung up in the wake of Martha's mess is staggering. As well as "Down Under Martha" (Hay), there's "lowbrow Martha" (Semi-Homemade's Sandra Lee), "pioneer Martha" (MaryJane Butters of Moscow, Idaho), "Gen X Martha" (Katie Brown) and, following the launch of her Kmart clothing and home collection, Thalia Sodi, who will debut a magazine this month that will crown her "Latina Martha." There's even a host of "anti-Marthas," including Dan Ho, whose Rescue magazine is pitched to those in "Martha recovery." While they all tout their own particular niche, what they share is tricks to fake the painstaking perfectionism that earned the queen of lifestyle her crown.

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MaryJane Butters ("pioneer Martha") can tell you how to raise a pig. A few years back, she was camping out under the elements because she couldn't afford to rebuild her cottage after it burned down. Today she has a $1.3 million, two-book deal with Random House's Clarkson Potter. In her first title, due out in 2005, Butters, who made not having to leave her farm to do a book tour a condition of signing the deal, is expected to address everything from livestock to slipcovers.

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